Octavio Hernandez. Career and Business Coach

My Story

I thought I was doing everything right, but I kept on getting it wrong.

For over 20 years, I built a career in marketing across multiple industries. I thought success was about checking boxes. I had the right companies, the right titles, the right metrics. But the struggle to keep moving forward was exhausting, and I was overwhelmed without understanding why.

Then 2023 Happened

My mother passed away. I experienced grief in ways I didn't recognize. After working with several therapists, one finally suggested I get assessed for autism. At 53, I received my diagnosis of autism and I also suspuect I have ADHD.

Woman sitting on top of a mountain meditating

The Diagnosis was an Inflection Point

There's grief for who I thought I was, for the person inside me who struggled with everyday life and didn't understand why. But I also understand that a new chapter is just in front of me and it's up to me to make the most of it.

Since my diagnosis, I've:

  • Built my own marketing consultancy

  • Embarked on personal projects that make me happy such as acting and writing.

  • Started working with AI and automation (fields that genuinely interest me)

  • Found more happiness than I've experienced in decades

This Realisation Made Me Think

Many people reach points where they're facing change or craving change but don't know where to start. The change I'm talking about isn't limited to neurodivergent diagnosis. It's any common denominator across life, career, and business transitions.

Maybe:

  • You've received a diagnosis that reframes everything

  • Your marketing career no longer fits who you are

  • You're navigating grief, redundancy, or major life transitions

  • You're experiencing career burnout and don't know if staying or leaving is right

  • Something just needs to change, but you can't see the path forward

What I Bring to Our Work Toegether

I don't have all the answers. I'm figuring this out in real-time, unmasking after 53 years, learning what it feels like to show up as myself.

What I do have:

  • 20+ years navigating corporate marketing and tech environments

  • Lived experience of major career transitions and life changes

  • Professional coaching training and frameworks for navigating uncertainty

  • Systems I've built over decades to manage overwhelm and build clarity

  • Understanding of what it's like when conventional advice doesn't work—because your brain actually functions differently

If you're a mid-career professional, especially if you work in marketing or tech, stuck between who you were and who you're becoming, I understand that journey.

Get in Touch

Want to learn more about coaching, or simply ask a question about how I can help achieve your goals?